The Rise of Mobile Advertising Fraud
With more than 2 billion smartphone users globally, spending on mobile advertising has increased dramatically as marketers look to capitalise on the growing mobile market. But as advertising revenue is diverted away from desktops, the battle against fraudsters has gone mobile too. According to research by eMarketer, worldwide mobile advertising spend will surpass the $100 […]
Ofcom issues warning about premium rate call scam
Ofcom has warned mobile phone users to remain vigilant after a significant rise in the number of people falling victim to a premium rate call scam. In recent weeks, the communications regulator has investigated a spate of cases where consumers have been faced with the daunting prospect of paying grossly inflated phone bills- in some […]